Analytics Resources

Want to get serious with digital analytics for higher ed?

Consider the following training options offered by Higher Ed Experts:

• 4-week online course on web analytics for higher ed
• 4-week online course on ADVANCED web analytics for higher ed
• 4-week online course on PREDICTIVE web analytics for higher ed
• 4-week online course on social media measurement for higher ed
• The Annual Higher Ed Analytics Conference (every February & available on-demand the rest of the year)

Tutorials & Tools

• Get Started with Google Analytics
• Google Analytics YouTube Channel (video tutorials)
• Google URL builder
• Tag Tracking Excel Sheet (.xls file)

Survey & Research on Web Analytics use in higher ed

• Higher Ed Monthly Benchmarking Analytics Reports by Higher Ed Experts
• The 2012 State of Social Media and Web Analytics in Higher Ed [SURVEY]
  
• The 2011 State of Web and Social Media Analytics in Higher Ed [INFOGRAPHICS]

Karine Joly’s UB Columns on Analytics

• Challenges in social media measurement for higher ed – May 2015
• Putting web analytics data to use in higher education – November 2014
• Universal Analytics: A game changer for higher ed? – March 2014
• 3 Steps to Data-Driven Decisions with Web Analytics: Beyond Reportrics – March 2013
• The Rise of Analytics-Driven Decisions: Relying on web analytics in decision making – June 2012
• Analytics: The Holy Grail of Social Media? A year of growth for measuring social media activity – June 2011
• The State of Online Analytics in Higher Ed: Survey confirms need for web and social media analytics revolution – September 2010
• Embracing Analytics: Why and how to get a web analytics revolution started at your institution – June 2010
• Social Media Measurement 101: A seven-step plan to set up (and benefit from) a simple social measurement program – October 2009

Blogs

• Higher Ed Analytics Blog
• Analytics at collegewebeditor.com