April 2015 Reports: #highered Web Analytics Monthly Benchmarking Reports for the US, UK & France

May 4th, 2015 Karine Joly No Comments

As part of a 1-year project, I’ve decided to published monthly benchmarking reports using Google Analytics benchmarking reports for Universities & Colleges websites.

Why these benchmarking analytics reports?

As I explained in a column published in the November 2014 issue of University Business, I conducted a similar benchmarking project in the past to help raise awareness about higher ed digital analytics.

I also mentioned in my article that “with so much data now available, it is more challenging to choose what to present to decision-makers. In this context, benchmarking data can offer a welcomed reference frame to evaluate the overall performance of your school website.

April 2015 Higher Ed Web Analytics Benchmarking Reports

US benchmarking report mar2015So, here’s a list of the 3 reports with April 2015 data. I’ve chosen to publish reports for the UK and France as well as there was an interest in these respective higher ed communities.

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Higher Ed Analytics Conference 2015