As part of a 1-year project, I’ve decided to published monthly benchmarking reports using Google Analytics benchmarking reports for Universities & Colleges websites.
Why these benchmarking analytics reports?
As I explained in a column published in the November 2014 issue of University Business, I conducted a similar benchmarking project in the past to help raise awareness about higher ed digital analytics.
I also mentioned in my article that “with so much data now available, it is more challenging to choose what to present to decision-makers. In this context, benchmarking data can offer a welcomed reference frame to evaluate the overall performance of your school website.”
November 2014 Higher Ed Web Analytics Benchmarking Reports
So, here’s a list of the 3 reports with November 2014 data published last week. I’ve chosen to publish reports for the UK and France as well as there was an interest in these respective higher ed communities.
Want to make sure you don’t miss the next reports to be released the 1st week of January?
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