In May 2011 358 professionals working in higher education completed a short survey about the State of Online Analytics in Higher Education.
You can download the executive summary of the results of this survey as a PDF File.
Here are the main findings:
- 96% of survey respondents track web traffic data.
- 96% of survey respondents who track data use Google Analytics, 49% Facebook Insights, and 32% YouTube Insights.
- A staff member spends more than 20% of her/his time working on Analytics in only 46% of the cases.
- In 67% of the cases respondents spend less than 2 hours per week working on Analytics – including 3% who don’t spend any time at all.
- More than 70% monitor the 5 following metrics: visits, page views, unique visitors, referring websites and average length of visits.
- 28% track goal conversion rates (application, online donations, etc.)
- 22% don’t track any conversions, 32% do with admission info inquiries (47% wish they did) and 29% with online applications (44% wish they did).
- Insights gained from Analytics are used primarily to improve the website for 74%, but 13% don’t use them at all.
Comments and questions are welcome.
Please email karine@higheredexperts.com or post a comment below.
