Higher Ed Analytics

A better way to measure engagement on Twitter and Facebook How do you justify all the work done on social media at your institution? How do you select the right metric to quantify return on investment for social media? Adrian Ebsary, Online Community Specialist at the University of Ottawa, offered answers to both questions in [...]

Colleen Clark, Marketing Analyst at Ithaca College, is one of the 12 higher ed professionals presenting at the 1st higher ed analytics conference. Among other tasks, she manages analytics dashboards and reporting associated with the college’s website. In this 3-question interview, Colleen tells us about her biggest success story with analytics, favorite tool and a [...]

Joshua Dodson, Google Analytics Qualified Web Expert and SEO Analyst at Eastern Kentucky University, is one of the 12 higher ed professionals presenting at the 1st higher ed analytics conference. He has also been teaching a 4-week course on analytics for higher ed since September 2011. Last but not least, Joshua has the reputation to [...]

Seth Meranda, User Experience Architect at the University of Nebraska-Lincoln, is one of the 12 higher ed professionals presenting at the 1st higher ed analytics conference. At UNL, Seth coordinates a comprehensive web analytics strategy. He also works, as an associate consultant for Noel-Levitz, with clients across the country on digital strategies for recruitment, retention [...]

Tatjana Salcedo, Web Strategist at the University of Vermont is one of the 12 higher ed professionals presenting at the 1st higher ed analytics conference. She is the web strategist and Analytics guru on the University of Vermont’s central web team. Tatjana is a also graduate of the Analytics course offered by Higher Ed Experts. [...]

Rebecca Bernstein, Digital Strategist at the University at Buffalo, is one of the 12 higher ed professionals presenting at the 1st higher ed analytics conference. Rebecca Bernstein serves as UB’s digital strategist and spearheaded the creation of the University at Buffalo’s Web Team. In this 3-question interview, Rebecca tells us about her biggest success story [...]

Amy Pizzolatto, Multimedia Content Specialist at The University of Chicago, is one of the 12 higher ed professionals presenting at the 1st higher ed analytics conference. She is interested in Site Search Analytics, Search Engine Optimization, Content Strategy, and using metrics to inform website design and development. In this 3-question interview, Amy tells us about [...]

Adrian Ebsary, Online Community Specialist at the University of Ottawa, is one of the 12 higher ed professionals presenting at the 1st higher ed analytics conference. Adrian’s fascination with social media analytics and influence metrics led him to leave his MSc. in Biochemistry and take a job with the Communications Directorate at the University of [...]

Alan Etkin, Project & Web Analytics Manager at British Columbia Institute of Technology, is one of the 12 presenters lined up at the 1st higher ed analytics conference. He has been using analytics to manage websites for the past 7 years at his institution. He knows first-hand the complexity and challenges of working with higher [...]