Author Archive

12 Metrics Explained

October 21st, 2010 Shelby Thayer 1 Comment

We’ve been asked a lot lately about how we came up with the 12 metrics, what they mean and why they’re relevant to us. Before going into the 12 metrics, remember that any benchmarking is a guideline – something to help you get started on your analytics journey. Be sure to benchmark against your own […]

October 21st, 2010 | analytics

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