Author Archives: Seth Meranda

About Seth Meranda

Seth Meranda is the User Experience Architect for the University of Nebraska-Lincoln (UNL), and an Associate Consultant for Noel-Levitz. At UNL, Seth overseas UX/UI, and coordinates the web analytics strategy for the entire unl.edu site. At Noel-Levitz, Seth consults with clients on website usability, content development and Google Analytics implementations and strategies.

Track Page Load Speeds in the New Google Analytics

As you’ve probably seen (or heard) by now, a new version of Google Analytics is available to use. The new version brings many new advancements to reporting capabilities by allowing more flexible ways to look at data through a cleaner, … Continue reading

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Search Engine Result Ranks Tracking in Google Analytics, Part 1

Search Engine Optimization (SEO) is a crucial part of a successful online strategy. If we have worthwhile content, we want our users to find it. In increasing fashion, our audiences are turning the to likes of Google, Bing, Yahoo! and … Continue reading

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HighEdWeb 2010: Google Analytics Workshop

As many of you know, I led the 2010 HighEdWeb Google Analytics for Higher Ed workshop. It was a great workshop, and we looked into a lot of great details. I’ve heard from many of the attendees since then, and … Continue reading

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Track HTML5 Elements in Google Analytics

This week, I’ve had the opportunity to attend HighEdWeb, the 2010 edition. During this conference, I’ve been excited to hear institutions are experimenting with and leveraging the new technologies available in HTML5. Whether it’s Christopher Schmitt’s presentation, casual conversations in … Continue reading

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Becoming Better than Average

Web analytics provides quick and easy access to a rich amount to quantitative data. All of this data becomes power at our fingertips as we begin to understand how our content is being surfaced, how it is interacted with, and … Continue reading

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Web Analytics Opportunities Aplenty!

Karine Joly began the Web Analytics Revolution over the summer with her initial request for baseline information. She presented a quick analysis of her finding in August and Shelby Thayer added more insightful information in her post. Today I want … Continue reading

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