What are the percentages of mobile and tablet traffic on #highered websites?

January 11th, 2013 Karine Joly No Comments

Do you know how your website compares to others in terms of mobile and tablet traffic?

  • Is mobile traffic on the rise as much as we think – or say – it is in our industry?
  • What about tablet traffic? Has it picked up yet on higher ed websites?

Erik Runyon from the University of Notre Dame has done a very good job reporting the trends of mobile and tablet traffic on nd.edu.
Doug Gapinski reported last year some numbers from mStoner clients in the presentation he gave with Dave Olsen at the #heweb12 conference last October:

But, beyond this very small sample, there is no good benchmark out there on how mobile and/or tablet traffic has evolved on higher ed websites for the past 2 years.

So, let’s try to find out this month!

I’ve included questions about these 2 data points to this year’s edition of my survey on the State of the Mobile and Responsive Web in Higher Education to help us get some benchmarks.

How can you get your mobile and tablet traffic percentages for your higher ed website in less than 2 minutes?

You need to have access to your Google Analytics account to be able to retrieve this data using the default segments for mobile and tablet traffic.

In this 2-min screencast, I’m showing you how to do this if you’ve never done it.

Please take the time to complete this important survey now.

It will close on January 25, 2013, but why wait and take the risk to forget?
Do it now!

The more institutions take the survey, the better the benchmark

I need your help to spread the word about this research (hey, you can just use the social buttons on the right side of this post).

Whether you blog, tweet, facebook, linkedin with/for higher ed folks, you can help let the higher ed community know about this survey.

The more data I’ll be able to collect the more interesting the insights I’ll be able to share :-)

So, thank you very much for any help you can provide.