Below are the 12 metrics we’d like you to track and share with us, so we can compile benchmarking data and share it with the larger higher ed community to start the Online Analytics Revolution.
- Total visits
- Total page views
- Average time on site
- Average bounce rate (site and homepage)
- % new visits
- Total direct visits
- Total search engine visits with *branded* search terms (learn how to set up a segment to get that metrics in Google Analytics)
- Visitor Recency
- Visitor Loyalty
- % of traffic from admissions homepage to application form page (learn how to set up a goal to get that metrics in Google Analytics)
- Total visits from social media sites (learn how to set up a segment to get that metrics in Google Analytics)
- Total visits from mobile devices (learn where to find this metrics in Google Analytics)
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Karine, Thank you so much for starting this revolution! I was just working on a plan to start contacting others in the higher ed community to exchange analytics data for comparison. The monthly benchmarking collaboration is a fantastic idea. I’m looking forward to participating and seeing the results. HK
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Thanks so much for getting this started! I haven’t had the time to figure out setting up and using analytics, let alone set goals.
Thanks for the kick in the rear!
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Annual data for our college website (800 student liberal arts college). Mostly organic traffic (we have very little in the way of SEM ads).
600,000 visits
1691533 page views
2.8 pages/visit
60% bounce rate
2:28 average time on site
37% new visits.
Do the participants in your survey filter out on campus IP addresses for much cleaner results?