Meet #HigherEd Analytics Pros: Tatjana Salcedo (@uvmwebteam) from University of Vermont

Tatjana Salcedo, Web Strategist at the University of Vermont, is one of the 12 higher ed professionals who will present at the 2015 Higher Ed Analytics Conference. In this 3-question interview, Tatjana tells us about a professional “big analytics win” in 2014, the state of analytics and what colleges and universities should focus on in […]

December 18th, 2014 | analytics, HEA15 Conference

Nov 2014 Reports: #highered Web Analytics Monthly Benchmarking Reports for the US, UK & France

As part of a 1-year project, I’ve decided to published monthly benchmarking reports using Google Analytics benchmarking reports for Universities & Colleges websites. Why these benchmarking analytics reports? As I explained in a column published in the November 2014 issue of University Business, I conducted a similar benchmarking project in the past to help raise […]

December 15th, 2014 | analytics

Present at the 2015 #highered Analytics Conference: Submit a proposal by Dec 3, 2014

Looking for great presentations for the 2015 Higher Ed Analytics Conference (Feb 11, 2015) Welcoming hundreds of participants from more than 70 different institutions based in the US, Canada and Australia last February, the 2nd edition of the Higher Ed Analytics Conference was a big hit earlier this year. [View the story “What you missed […]

November 11th, 2014 | analytics, HEA15 Conference

Oct 2014 Reports: #highered Web Analytics Monthly Benchmarking Reports for the US, UK & France

As part of a 1-year project, I’ve decided to published monthly benchmarking reports using Google Analytics benchmarking reports for Universities & Colleges websites. Why these benchmarking analytics reports? As I explained in a column published in the November 2014 issue of University Business, I conducted a similar benchmarking project in the past to help raise […]

November 7th, 2014 | analytics

How to Access Google Analytics Benchmarking Reports for your #highered Website [VIDEO]

A Higher Ed Web Analyst’s Dream Come True: Google Analytics Benchmarking Reports! Earlier this month, Google Analytics introduced on its blog a new set of 3 benchmarking reports (Channels, Devices & Location) for 1,600 industry verticals – including a vertical of its own for all Colleges & Universities web properties (yes, it’s ok to jump, […]

October 1st, 2014 | analytics

#hesm Analytics: Benchmarking your school social media with a simple formula by @CRuleSportsGuy

Caleb Rule (@CRuleSportsGuy) is the Social Media Coordinator at Georgia Regents University. Shooting for an accurate-yet-brief social media analytics report Over the last few months, I’ve tinkered with how I report on analytics to sure the most accurate-yet-brief report possible. Sure, it’s nice letting my director know our main Facebook page (of which I’m an […]

September 26th, 2014 | analytics

Why learn more about Advanced & Predictive Analytics for #highered? [VIDEO]

Want to go to the next level in Web Analytics for higher education? That’s definitely a good strategy to stay relevant in your higher ed career. Everybody loves data, but those who will be able to understand it and use it to forecast future trends would definitely win! Let Prof Joshua, our Advanced and Predictive […]

August 19th, 2014 | analytics

#HigherEd Analytics in 2014: Tips & Insights by Rachel Jonhson (@rkj818 ) from Case Western Reserve University

Rachel Jonhson, Web Content Developer at Case Western Reserve University, is one of the 12 higher ed professionals who presented at the 2014 Higher Ed Analytics Conference. She is in charge of web content marketing and information architecture to serve the Division of Student Affairs at her school. In this 3-question interview, Rachel tells us […]

January 31st, 2014 | analytics, HEA14 Conference

#HigherEd Analytics in 2014: Tips & Insights by Joshua Dodson (@joshuaddodson) from EKU

Joshua Dodson, SEO and Web Analyst at Eastern Kentucky University, is one of the 12 higher ed professionals who presented at the 2014 Higher Ed Analytics Conference. Joshua also teaches Higher Ed Experts’ 4-week course on Web Analytics for higher ed, 14-week program on advanced and predictive analytics for higher ed and 4-week course on […]

January 29th, 2014 | analytics, HEA14 Conference

#HigherEd Analytics in 2014: Tips & Insights by Alan Etkin from @BCIT

Alan Etkin, Project & Web Analytics Manager at BCIT, is one of the 12 higher ed professionals who presented at the 2014 Higher Ed Analytics Conference. Alan is in charge of digital analytics at his school. In this 3-question interview, Alan tells us about his top analytics challenge at work, favorite GA feature and chimes […]

January 27th, 2014 | analytics, HEA14 Conference


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